Rebuilding our regular, predictable income
Our first fundraising campaign after lockdown was to promote and encourage monthly donations from our supporters as a regular, predictable source of income. As a charity we had done everything we could to survive the first few months of the pandemic, but the challenge now was to protect our future and ensure that St Luke's is still here for Sheffield, now and for many generations to come. I felt that this campaign needed to be bold, modern and impactful whilst communicating a really clear message to our supporters.
The campaign has been really successful. We have exceeded our target and secured over £3900 a month in regular income as well as over £9000 in one-off donations. This was achieved through a direct mail (above) and social media campaign and PR.