Designing an inclusive future: The NDCS rebrand
As part of the NDCS rebrand, I helped create a new visual identity that reflects the charity’s ambitious strategy to ensure no deaf child is left behind by 2030. My focus was on designing an accessible brand that clearly communicates NDCS's vision, mission and values. I developed a unified visual system that brought together UK and international work, using bold, playful and adaptable design elements to convey aspiration and empowerment. A key part of my role was shaping a digital-first approach, ensuring the new identity worked seamlessly across a mobile-friendly website and online community, aligning design with NDCS’s mission to improve reach, clarity, and impact.
Bringing the NDCS brand to life post-launch
Since the launch, I’ve implemented the new NDCS visual identity across all touchpoints, ensuring a consistent and accessible brand experience. This involved redesigning digital platforms, social media assets, print materials, and event collateral, while maintaining clarity and accessibility throughout. I also created a comprehensive digital set of brand guidelines, providing clear standards for logo usage, colour, typography, photography, and illustration, enabling teams to apply the identity confidently and consistently across all channels.
